Press & Media
Media Kit & Press Resources
Everything journalists, partners, and stakeholders need to tell the ARCNetUSA story accurately and compellingly.
Quick Reference
Fast Facts
For Journalists & Partners
Key Messages
"Everyone Is an Immediate First Responder."
The first 60–90 seconds of any emergency are handled by bystanders — not first responders. ARCNetUSA trains every citizen to act with confidence in those critical moments.
Preparedness at the Point of Purchase.
ARCNetUSA embeds life-saving training into everyday consumer products — pizza boxes, retail packaging, and business signage — turning foot traffic into a national preparedness network.
The Private Sector Is the Solution.
Former FEMA Administrator Brock Long said it directly: a bigger FEMA isn't the answer. The private sector has the reach, the trust, and the daily touchpoints to build a culture of preparedness. ARCNetUSA is the platform that makes that vision operational.
Gamified. Scalable. Measurable.
ARCNetUSA's three-tier certification system (Trainee → Certified → Expert) keeps citizens engaged through gamification, progress tracking, and community recognition — turning one-time awareness into lasting behavior change.
Available Assets
Media Assets
Request any asset by emailing our media contact below.
Logo Package
Full-color, white, and dark variants in SVG, PNG, and WebP formats.
One-Page Overview
A single-page summary of the ARCNetUSA platform, mission, and Business Hero model.
Leadership Bios
Founder bio, advisor profiles, and key partner descriptions.
Platform Screenshots
AR Web App, QR marker cards, scan unlock pages, and gamification UI.
Impact Statistics
Sourced data on preparedness gaps, survival rates, and ARCNetUSA reach metrics.
Press Release Template
Customizable press release for partnership announcements and media outreach.
Official Boilerplate
About ARCNetUSA
Short version (50 words):
ARCNetUSA is a Cedar City, Utah-based emergency preparedness organization that operates the ARCNetUSA augmented reality platform — embedding life-saving training into everyday consumer products. Through partnerships with brands like Domino's, ARCNetUSA reaches 35M+ households, training citizens to become immediate first responders in any emergency.
Long version (100 words):
ARCNetUSA is a national emergency preparedness organization headquartered in Cedar City, Utah. Founded on the principle that "Everyone Is an Immediate First Responder," FirstLine operates the ARCNetUSA (Augmented Reality Community Network) platform — a first-of-its-kind system that embeds QR-activated AR training into everyday consumer products, retail packaging, and business signage. Through its product culture pathways potentially supporting Preparedness Pal partnerships and growing Business Hero network, ARCNetUSA reaches 35M+ households across all 50 states. ARCNetUSA is building the private-sector backbone of American preparedness culture.
Media Contact
For press inquiries, interview requests, partnership announcements, or asset requests, contact us directly. We respond to all media inquiries within one business day.